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How We Learned to Stop Learning
How we got sold a lie about learning, and why the real science points back to the page.
Aug 18
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Zubeir Said
1
Machine-First Framing
Writing for Your New Reader (It's Not Human)
Aug 11
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Zubeir Said
The Creative Consumer
Some Brands Build While Others Just Take
Aug 4
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Zubeir Said
Most Popular
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Character.ai
Oct 7, 2024
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Zubeir Said
1
Resuscitating Meaningful Consumption
Jul 28
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Zubeir Said
1
First We Consume, Then We Create [1.5.25]
Jan 6
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Zubeir Said
1
The Bid/Ask Era
Apr 3
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Zubeir Said
AI Skill Gap Compression
Jul 14
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Zubeir Said
The K-Beauty Standard: Korean Skincare's 2nd Wave is Redefining Beauty for All
Nov 6, 2024
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Zubeir Said
Latest
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Resuscitating Meaningful Consumption
Why Friction Makes Consumption Memorable
Jul 28
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Zubeir Said
1
AI Skill Gap Compression
When execution is democratized, imagination becomes the scarcest resource
Jul 14
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Zubeir Said
The Experience Creator's Playbook
How to Build What Users Don't Know They Want
Jul 7
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Zubeir Said
More Creation, Not Solution
Why Great Consumer Products Build Experiences You Never Knew You Needed
Jul 1
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Zubeir Said
Hamilton Helmer's 7 Powers Rewritten
AI is challenging his rules of business
Jun 23
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Zubeir Said
The Liquid Self
Taste Is Identity. Software Is Taste.
Jun 16
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Zubeir Said
The Identity Layer: How AI Is Transforming Software from Function to Tribe
When every tool can do everything, what you choose reveals who you are
Jun 9
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Zubeir Said
Conviction Is Evolving
When I first started this newsletter, I had one simple goal: to go deep into a new consumer company every week.
Jun 9
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Zubeir Said
This Week's Signal
Navigating the Noise
Apr 28
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Zubeir Said
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Conviction
A weekly newsletter exploring the shift to identity-driven consumption and what it means for how we buy, build, and belong.
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